Hey there my little gems! (I don’t know thought I’d try out a new nickname for you guys). Well today is another one of those posts where I take a step back from makeup and beauty products and talk about blogging itself. I mean blogging is my favorite thing in the world and I love talking about it. I don’t know what it is about these kind of posts but I both LOVE reading them and writing them. Anything to do with the topic of blogging itself I am super obsessed with. Hopefully you guys will find it interesting whether you want to start a blog yourself (or you already do) or you are just curious about blogging.
Okay so what is a blogging schedule? Basically it’s a list of blog posts in the order you plan to write and post them up? Now this may seem redundant for some of you because you’re vibe is more to wing it. For me however I always have a million ideas floating around in my head and last year (when my blogging consistency was total crap) it was because I didn’t have a schedule or any kind of plan.
So I’d procrastinate, stress out and just get total writer’s block because I didn’t even know where to begin. So that’s when I decided I needed a bit of method to my madness. So I began establishing the order my blog posts would be posted up on the blog. This simultaneously gave a clearer idea of what blog posts to write first, as the one’s soon to be posted would be top priority. Another bonus was that I also got a better idea of what blog photos needed to be done asap.
Basically the moral of this little tale is when I started organizing the schedule and figuring out what to post when, I really got a massive handle on blogging and all that procrastination and stress went away. It’s way you guys have seen me be much more consistent this year. I mean after pre-writing posts for over a year I currently have 200 blog posts thus far pre – written and an ocean full of photos pre photographed blog photos.
So that’s the story of a what is a blog schedule, why it’s handy and how it works. Now I’m going to tell you a few tips to break down how I go about making and operating a blog schedule.
A balance between review posts and non-review posts
On average about every 3 reviews I post up, I follow up with a non-review post (including blog series). Personally I find non-review posts the most fun to write up and share with you guys but those sort of posts do rely on brainstorming and creativity and so there will be times where you simply cannot think of any and thus run out of those kind of posts. That’s where reviews come in. frankly, reviews are super important. I mean they form the core of beauty blogging and it’s important to share to your readers in detail your experience with a beauty product.
Think of it this way, you go on one of your makeup buys and get a bunch of makeup. As we makeup lovers do with or without blogging. I mean I don’t buy makeup for the purpose of the blog, my addiction operates independently from the blog I just make the addiction have a purpose/ prompt productivity. Anyway, basically with every single beauty product I buy, lays a potential review post in that product. So the review posts are going to be endless and don’t require the originality non-review posts require because all you have to do is share your thoughts on that product. In a nut shell, try and have a blog post ratio of more review posts to non-review posts. Only so when you’re creativity is low, you won’t have breaks in your blog posting.
Prioritize reviews | stuff you really liked vs. stuff you don’t like
Now with said review posts, comes the dilemma of what reviews to do in what order. This is dealer’s choice really. I mean if there are particular products you’re excited to talk about. Review those first. If there are products that didn’t work for you, and you don’t think people should waste their money on them, you can do those first. I don’t have a particular system to what reviews I do when. I just like to make sure plenty of time has gone by with me using the product before I review it. A second thing I do is I like to mix up the types of products I review. For instance I don’t like to do too many foundation reviews together, I bounce between the different types/ categories of makeup.
Non-review posts / blog series
When including non-review posts in the schedule, you want to do a similar thing with the reviews and fan out the topics. For example, I try and spread out foundation related posts. I also like to keep each installment of a particular blog series far apart. Like this very post I am writing, it’s been a while since I’ve done a post within this particular blog series. (wow blog inception)! It could possibly bore readers if for weeks straight they are hearing about a particular theme, for example lips or skincare etc.
That’s it for the post. I hope you guys found my rambling helpful / interesting. Do any of you guys have a sort of blog schedule going on? If you guys have any further questions about this feel free to drop a comment below and I’ll answer it. I hope you all have an awesome day and I’ll see you in the next post.