Hey there lovely humans. So while I was walking on the treadmill after my boot camp session a little blogging idea came to me. You guys know I have a blog series that focuses on blogging itself whether its tips or advice etc. So I thought this blog idea fit in nicely with the series. While blogging is my favorite thing in the world we all face a bit of struggles with it. Nothing in this world is perfect. So for today’s post I thought I’d share with you the pressure beauty bloggers face. I am just going to be candid and any of the slightly negative things are say are not targeted at anyone and I am not saying blogging is a bad thing. You guys know I literally adore it. It’s my favorite thing in the world making content for you guys.
So let’s jump in!
The very high expectations to take insanely good quality photos
Don’t get me wrong. I love to work on improving my blog photo quality and I have come such a long way since I first began. Something as simple as having a white background to take photos on made such a difference to how my photos look. Pretty much from the beginning of blogging I used my Ipad to take blog photos. Only in the last two months did I get a new phone ‘the OPPO’ – which had a better camera. I still don’t have a fancy $500 – $1000 camera. Last year I did get myself a camera for my birthday around the $200 mark thinking I’d like it and it would be great for blogging but I hardly used it and still don’t use it. There is a lot of pressure to own really fancy camera equipment have this extravagant photography set up. Not everyone can afford that and I find at times I am filled with insecurities and doubt about my blog as I don’t own fancy camera equipment so it makes me feel as my blog overall won’t grow over time to be a success. Not only is the pressure on the photo quality itself quite intense but filling it with many many blog props (don’t get me wrong I’ve become addicted to blog props) but worrying about a theme or taking a certain style of photo because you feel people will be drawn to your blog is a lot of pressure. The insecurities can build up but I try and throw that stuff away and focus on how much I love blogging.
More High-end makeup featured on the blog
Is it just me or do a lot of successful beauty blogs even the budding successful beauty blogs (which have about 1000 followers and up) have a high volume of high end makeup featured on their blog? Don’t get me wrong people obviously have a right to buy whatever they like and if high-end products are their favorite then that’s great. I personally find that I like to go high end depending on the individual product itself and what it does. But it does create a sort of pressure and can create the impression that in order for your blog to be successful you have to get a lot of high end makeup. Is it just me or is the point of beauty blogging to share your thoughts on both affordable and expensive makeup goodies. A while back I uploaded a photo that contained quite a few high end makeup items in the one photo. Before this photo my highest likes on a photo was approximately 380 likes. This photo containing quite a few high end items got nearly 1000 likes. In the late 900’s to be more specific – that’s a major record breaker! Now I could just be hallucinating but as a beauty blogger that link between a flourishing beauty blog and many high end makeup purchases does become noticeable.
The pressure to be self-hosted (have a superb blog layout) and know the technical aspects of blogging
Blogging is a wonderful thing, yes it’s a lot of hard work but it’s worth it. The technical site to blogging is a whole other thing that I think lots of us find unpleasant. Learning about how to run a site, HTML, SEO and traffic flow is such a difficult thing to learn. I have made it a goal of mine to learn lots of bought it but I find on top of the pressure to be completely self-hosted starts hitting you early on. I know that before I purchased my own custom domain name I felt really insecure about my blog because it ended in .blogspot and so I felt like it wasn’t a real thing. Just getting my own domain name boosted my confidence in my blog so much. But it wasn’t an easy thing it was such a headache going through the process of getting my own domain name and at one point my blog wasn’t working for a week. It was such a headache. So that technical aspect definitely has slowed me down on the whole going self-hosted – not to mention it isn’t a free thing to have a self-hosted site. It’s only natural to want to grow your blog first and work on being consistent before attempting to go self-hosted. Fingers crossed I do become self-hosted very soon though because I do want full control of my blog.
To be perfectly consistent and post almost every day
Unless you are a full time blogger (even then life gets in the way) being a post every day kind of gal isn’t an easy thing to do. I pre-write all my stuff and I currently have loads of pre-written posts and I still don’t see myself posting every day. at least not at this time, who knows what the future holds. But there is so much pressure to produce a lot of posts per week and be flawlessly consistent with no glitches. We bloggers are human. Sometimes photos don’t turn out the way we want to, or we have work or studies of stuff going on in our lives. Sometimes we procrastinate our have dips in creativity. On top of this I’d find it hard to make sure I was happy with every single post I was putting out because all the focus would be on getting the post out.
The focus some people take on ‘the numbers’
While I truly try and embrace my love for blogging at some point or another every blogger has a tiny bit of a look towards the elephant in the room. It’s an absolute lie to say you 100% don’t give a dam about the numbers. I mean if you didn’t you wouldn’t have any social media and you wouldn’t be leaving a link to your blog whenever you read another bloggers post. So let’s all acknowledge that there is pressure both from ourselves and others on the numbers. And no the numbers aren’t about wanting to be blog famous or get free stuff – it’s about knowing all our efforts are leading us somewhere. If you were to water a plant daily and absolutely see no change wouldn’t you get frustrated? A blog is the same thing, it’s this organism, it becomes you child and you work your ass off to see it grow at whatever speed but to know it is at least growing. There are some who eventually give up because they don’t reach the level they were expecting. I do love blogging and I see myself doing this for a long time. It has awoken in me that to some degree I want beauty blogging to be incorporated into what I do for a living. Whether I do it part time with another job involved in the beauty industry or something to that regard. The true pressure lays in how at times other bloggers or brands in particular judge your blog solely on the numbers rather than quality. At times you do see some bloggers who do gather a large following slowly start to disregard replying to comments or even glancing at blogs below a certain number. I am not naming names and I know once your blog gets to a certain point it’s impossible to reply to every single one.
The paranoia of recommending a product and having someone try it and not like it
You guys know I do quite a few reviews on the blog. I mean a find a good ol’ in depth review forms the foundation of beauty blogging. While I do have more fun with non-review posts and blog series I still find it important to have my experience with the beauty products I try. I do feel like when writing up a review there’s a pressure to be super-duper politically correct. The pressure to make sure you are reminding people about how skincare can affect your experience with the product. Warning those with sensitive skin or just putting it out there that as much as you read good things about a product there will be a chance you don’t like it. I know whenever I buy a beauty product I go in knowing there is always a chance it won’t work for me. So that is a pressure because with beauty blogging you do want to help people discover great products and not waste their money.
And that wraps up this very long post! Yikes the ideas that come to me after a training session. To all you bloggers out there, agree with anything I mentioned? Or disagree? What pressures do you find come with beauty blogging? Drop a comment and let’s get chatting and sharing and bonding. I hope you all have a fabulous day and I’ll see you in the next post.