Pinterest is not a social media platform but a search engine! When I first began hearing about the benefits of Pinterest in relation to blogging and increasing traffic flow to the blog I was both intrigued but overwhelmed / sceptical and generally feeling like if I had to juggle one more platform I’d scream! Between The blog, Instagram, Twitter, A
But as annoying as it is, sometimes the benefits make it worthwhile and with a lot of scheduling apps that let us automate stuff – we may not end up being bald from all the hair pulling – Hooray!
Now rambling aside, Pinterest was one platform I always knew contained enormous benefits to bloggers! I could see it, I saw many directly benefiting from Pinterest I just couldn’t figure out how to be one of those who benefitted from it. I felt like I was in high school wanting to be let in the ‘cool crowd’ (those who were totes growing their blog via pinterest). One of my 2019 goals was to be “let into that cool crowd” and I feel like I’ve found a path. By no means am I an expert, I’m low-key scared that as soon as I publish this post it will be an automatic jinx and my ‘tactics’ will be ineffective. But I say screw it I’ve found a way to grow and (quickly if you are able to put in extra work) and I’m taking you guys a long with me! Let’s enter that cool crowd and dominate it together!
So here are my tips coming from someone (who’s only started to improve her pinterest game in the last two weeks).
KEY WORDS KEY WORDS KEY WORDS
You can’t grow your Pinterest if people don’t find it & how can they find it by searching words! Just like hashtags on Instagram (only keywords aren’t clickable), including key words within your pins. I paste keywords in the description box of the pin (After using the Pinterest button, the image appears à then you click pin à A second window appears displaying the description box + your boards on the side à You paste key words into the box à then click on the board you want to pin that image too). I also use keywords in the description box of the board itself plus my bio on my pinterest profile! Paste key words anywhere you can. Also make them relevant to your niche! Key words are essentially words separated by a comma so as I am a beauty blogger I’ll use key words like makeup, eye shadow, beauty junkie, makeup hoarder etc. (Words you’d search yourself). There is a limit to how many key words you can use once you’ve passed the limit it usually cuts you off. PS. Don’t just worry about sticking these key words in the description box of your own pins – every single pin (even pretty images you stumble on should have key words).
Rotate your key word bundle!
Because you are limited in how many key words you can use at once, rotating your key word bundle is essential. You want to maximize exposure so using a variety of key words relavent to your niche increases your chances of being found! Switching between a different bundle each day will make a difference and prevent your growth from remaining static or worse declining.
Your Lap top is your best friend!
One of the things that has been a major savour to me with working on my Pinterest game is my lap top! Now I use my lap top for everything but with Pinterest being an ‘App’ / accessible on phones and Ipads – I personally find efficiently pinning to be the best on my lap top. Whenever I use to “pin” on my Ipad even though I still pasted in keywords it was a slower process. I couldn’t open up lots of tabs quickly and just found it more tedious! On my lap top, I open up every pin on a separate tab à use the glorious Pinterest button and Boom it’s done. Now if you don’t have the Pinterest button and you are trying to figure out how to paste keywords into the description box I’ve found another method (not as efficient but it still works). After you pin the images, if you open them up from your board and click edit – the description box appears and tada you can paste in your key words! This may seem like a random tip but overall you can pin more, pin quickly and not waste your entire day on Pinterest when using a lap top!
Not every pin needs to include key words
I find that when I feel like pinning a lot of images it can cause the process to be slower if I stick key words in every single pin. It’s still okay to pin random images without key words. Just to try and have at least 80% of all images you pin (remember even inspo photos you find on Pinterest).
Consistency is key!
The NUMBER ONE tip which crucial to improving your Pinterest is consistency. Even if you have limited time and pin a little bit. Doing it daily will prevent you from declining in growth. It’s okay to remain static some days but you don’t want to go backwards. I’d say at least try and post 5 pins (every single one containing keywords in the description) on 3 different boards (so 15 pins in total). Doing what you can is important and growth is growth even if it’s slow and steady.
Scheduling pins Via Tail wind
For those of you who don’t have time and need to automate as much as possible – the app Tail Wind is a life saver! You do have to pay a bit but for me personally it’s worth it! For the pinning of blog posts – I exclusively use tail wind to pin everything. Only random pretty images on Pinterest do I pin organically and let me tell you it’s nice not to have to worry about blog content and inspo Pinterest images. It allows me to focus on inspo photos while the pinning of my blog posts does it’s own thing. There’s also a lot of other tools on the app that takes pinning to new levels! And it also allows you to study traffic and growth of your pinterest.
You don’t have to pin to zillion different boards
On a daily basis I manually pin images to 3 different boards (makeup look inspo, Inspirational quote and Beauty photo Inspo) – Not including blog content to group boards which happen via tail wind. That’s it, you don’t need to have a crazy amount of inspirational boards – I actually recommend you don’t do this because you’ll feel overwhelmed. You’re inspo Pinterest boards should reflect you and your niche.
Have at least 2 boards that display your own content!
The main goal of Pinterest being a search engine is to direct traffic flow towards your website (whether it’s your blog and/or Instagram). So having boards that display the content you want traffic directed to gives a direct (and clickable link) from the Pinterest pin right to your website. I have 3 boards that display my own content (My Instagram photo board, My blog post board and a flat lay board I pin my Instagram flatlays too).
Group boards are the best for bloggers! Having boards that having a following of 1000 + give your posts so much potential for exposure when you pin your posts to them. Of course your pin should still contain key words in the description and depending on the board their can be restrictions e.g. 1 pin a day or 2-3. Use up all your allowances for the day with different blog posts and don’t be afraid to promote older blog posts as well!
Start small, do what you can – growth is growth
When I was first trying to grow my Pinterest I’d always ask people “how many pins should you do a day?” and every time I’d hear the response “there’s no secret number”. Okay that low key frustrated me because it can become overwhelming. So I can’t give you guys a straight answer BUT I highly recommend starting small. I began posting about 10-15 pins (with KEY WORDS) on 3 different boards. (I still pin daily to just those 3 Inspo boards) – So that was a max of 45 pins a day! I’d spend about 30 minutes each morning maximum (totally doable) – when using the same keyword bundle I was growing each day 8-10 K à which is perfectly fine – there’s no rule saying that saying that you have to grow quickly. And I highly recommend that you just do what you can but do it daily. Even if you are going by 2-3 K a day (because perhaps you don’t have the time to pin a lot) – That’s okay daily growth is the goal. Okay so I mentioned growing about 8-10 K a day in the beginning! Soon after (in the spirit of experimentation) I started pinning a little bit more every morning PLUS each day I was switching between two different key word bundles – I began growing by an average of 20 K a day. Then I took it a step further and began pinning in the morning (whilst having my coffee – 30 minutes ish!) and in the evenings using the second keyword bundle and that’s when I began growing by 40K a day. Now I still only pinned to 3 Inspo boards (while scheduled blog post pins would go up on group boards). Telling you this I wanted to explain to you guys what I was physically doing to cause my growth to go crazy dramatic. Of course if you don’t have the time to do this – that’s okay. At my bare minimum spending 30 minutes a day I was still growing by 8-10 K (20K ish) when alternating keyword bundles. The fact of the matter is you don’t have to pin like crazy to grow daily and I currently just have the time to do so and typically do it when I’m chilling and watching TV.
It’s not about the followers!
As I mentioned in the very first line – Pinterest is not a social media platform! It’s not about followers or likes, the goal (as a blogger) as to direct traffic flow to your blog and help you be found! As you grow in engagement followers will naturally come but growing rapidly in followers isn’t the goal – growing your engagement is what’s important!
And that wraps up this blog post! I haven’t had such a highly requested blog post in the longest time but as I was sharing my growth with you guys, I was getting many messages with you babes asking me how I was growing! I am no expert and this technique is what has been working for me (touch wood it keeps working). As I continue to figure out Pinterest more you can bet your butts I will be creating more content to help you guys out. If you have any questions, drop them in the comments below! I hope you all have a great day and I’ll see you in the next post!